5 Tips For NADA 2016

Are you ready for NADA 2016?

The National Automobile Dealer Association (NADA) convention takes place this year in Las Vegas from March 31st to April 3rd.

NADA is one of the largest automotive events of the year, and if your company is exhibiting at the expo, you want to make this exhibition a success.

Here are some tips for a positive NADA 2016 experience.

Create a Strategy

According to the Institute of Sales and Marketing, 65% of exhibitors don’t have a clear plan for exhibiting at a trade show.

Every marketing initiative that your company undertakes has a strategy, and it should be no different when it comes to exhibiting at a trade show.

Coming to a trade show without a strategy is a surefire way to set your company up for failure.

Start outlining your strategy by asking your NADA Expo team the following questions:

How will we:
● Attract attendees and buyers into our booth?
● Educate potential buyers at our booth?
● Qualify these prospects?

What:
● Marketing collateral will we use to educate prospects?
● Goals need to be achieved at the event in order to see a positive return on investment?

Who will:
● Be working the booth and what is their role?
● Qualify prospects before handing them off to a more experienced salesperson?

By answering these seven questions, you and your team will be in a better position to build a comprehensive and efficient trade show strategy for NADA 2016.

(Note: Want to learn how to create the perfect trade show team? Follow this simple 5-step guide to learn how to create the best team for your next show. Get your copy here.) 

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Educate Potential Buyers

According to Trade Show Executive, 66 percent of trade show attendees want to increase their professional knowledge. In addition, they spend an average of 8.3 hours viewing exhibits.

Buyers are willing to spend more time at your booth if you’re providing them with educational information that can benefit their companies.

When attending a trade show, attendees want to gather information and to learn about new products. Customer education is an excellent way to build relationships and generate sales.

Make sure you incorporate an educational component into your trade show booth strategy.

Insider tip: Use education as a lead generation tool. Give something away for free, such as an eBook, checklist or white paper, in exchange for a potential buyer’s contact information.

Train Your Staff

Your best salesperson at the office might not be the best salesperson on the trade show floor.

Closing a deal at an expo requires a different skill set than doing so in the office environment. Trade shows are loud and fast­-paced, with no shortage of distractions.

According to Exhibitor Magazine, 31% of exhibitors don’t conduct trade show training before the event.

Your trade show team needs to be highly knowledgeable about the products and services that your company offers. Most importantly, they need to be able to communicate your company’s products and solutions in a quick, clear and concise manner.

Getting a potential buyer into your trade show booth is only half the battle- keeping them there is the other half.

How do you do this? You need a knowledgeable staff that can work in a high stress environment, where they’ll be on their feet for seven to eight hours a day.

(Note: Want to learn how to create the perfect trade show team? Follow this simple 5-step guide to learn how to create the best team for your next show. Get your copy here.) 

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Staff Your Booth Properly

For your booth to be a success, it’s critical that you have a well­-rounded team.

Your “all­-star” sales team might be great for closing deals, but they may not be as effective when it comes to attracting attendees into your booth.

Your expo team should look to something like this:

● A dedicated team whose role is to drive attendees into the booth.
● An individual to qualify the attendee.
● A salesperson with expo experience to make the pitch and ideally close the deal.

If you’re understaffed, hiring temporary booth personnel is an excellent way to make sure you have a well-­rounded trade show team.

Temporary professional booth personnel can help drive more attendees to your booth.

They can be trained to answer simple questions or direct buyers to the appropriate staff members for additional information.

Insider tip: The official staffing agency for NADA 2016 is JVA, Inc. Get in contact with JVA, Inc. now to make sure you get the best talent for your NADA booth.

Invest in NADA 2016

You need to ensure that each potential buyer walking into your booth has the best experience possible.

They should feel welcomed and greeted immediately by somebody who is ready to answer any questions they might have.

To guarantee that your booth can manage waves of traffic, make sure your company takes the proper steps to hire additional personnel if needed.

You never want potential buyers to walk away from your booth feeling unwelcomed, or that they weren’t able to speak with anyone.

With all of the time and effort your company is putting into the event, hiring temporary professional booth personnel can be one of the best investments you can make if you are understaffed.

Hiring temporary booth personnel to work your company’s trade show booth can be a time consuming and complicated process if you don’t know what you are doing.

To help with this problem, we’ve put together a free guide- ­ How to Successfully Hire the Right Talent to Work Your Trade Show Booth.

In this guide, you’ll learn:

● How to know what type of talent is right for your booth.
● How to properly educate the talent about your brand.
● The secret to finding the best trade show talent in the industry.

Don’t miss out on a chance to make the 2016 The National Automobile Dealer Association Expo one of the best marketing investments that you can make for your business this year!

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